When it comes to investing in travel business, there are a lot of factors and challenges that need to be addressed in order to acquire a proper place in a crowded market. Whether you are an entrepreneur and planning to begin your career with a small travel agency business, or having a luxury budget to compete with the giants in the travel industry, the challenges prevailing in the industry is something you cannot overlook. Undoubtedly you will make some research on the contemporary market demands and the rivals and what are the requirements of your targeted audience, but if you have a limited budget, you will obviously look for a way, which will lead you to success that too with a very small investment. Nowadays, every tour operator, travel agent, entrepreneur or hotelier wishes to market their business online through their own portal with ease. Despite the size, shape and budget of the business, they are coming forward to build a white label travel portal. It is an online travel booking engine with flights, hotels, sightseeing and holiday packages for startup travel agencies, who wish to get brand recognition in the market.
But the question arises, what is white label and how does it relevant for your travel business? Well, it refers to a service or product, which is developed by a company and sold by another under the name of its own company and logo. Entrepreneurs, who are investing in the travel business are utilizing white label solution as it not only helps them gain promotion but at the same time, helps them earn brand reputation and recognition. White label is a mass-market strategy, designed for increasing market share and adding revenue streams.
When you go for the white label strategy, it facilitates you with an opportunity to sell your products under your own company name logo, despite the fact that it has been created by another company. You simply have to enhance the product to match your corporate characteristics and this is where the white label comes to the picture. You can add the company name, logo URL, content, smart tools, exclusive features and few other components into the website. It provides customized services made by one company and sold by another.
Features:
- Completely branded and responsive website
- Extensive merchandising capabilities
- Robust tracking and reporting
- Online e-ticketing
- Increase revenues
- Easy implementation
- Your website and booking engine can be optimized for search engines
The white label allows you to scale up your business in many ways, such as:
- Increases revenue and profits
- Improve client retention. The more products you add, the more reasons you provide to your customer to stay with you
- You can focus on what your agency can do the best and build out your own brand to stand out in the crowd
- It boosts the visibility and gives your brand recognition
- Cost effective and saves you time
When you go through the marketing strategy and the business module, you will understand that there are millions of online travel agencies already present in the market, selling their product and earning high margin profit. In order to attract clients, travel agencies should provide the best experience booking online from their site. White label solution offers the user with more convenient and easy to use web portal. The three major parts of an online booking system are- Search, book and payment should be fast and instant-responsive.
Another important factor that needs your attention is the resources or the products you are selling. From flight, bus, rental car to hotels, you need to have it all. Apart from that, the online reservation system should give you full control over assigning the rights to the agents, mark-ups and suppliers, instant notification on each registration of E-mail, access control for agents and number of advanced agent settings. It allows you to manage each booking, rescheduling and cancellation in your site. It should provide dynamic features like multiple payment gateways, the authority to select worldwide destination, nationalities, currency, discounts and mark-up etc.
White label solution for travel agents entitles the travel agencies to deliver their whole package of service without putting much effort.
