Customers are happy when they are immediately or easily served with suitable products they had been searching for. To make this easy, almost every eCommerce nowadays are outsourcing to product data entry services that include SEO optimisation, content management and much more. These services are exquisitely tailored to keep your website well managed while serving your customer accurately as quick as possible.
To accomplish the requirements, the company’s stock house need to have enough supply. However, the presence of products does not guarantee that the customer will be able to find it on your website, until and unless you make product searching an effortless task for the customers. Apart from just SEO, things such as search, categories, filters, sorting and displaying play a critical role in product searching.
Here we have combined the different elements which will smoothen the customers’ discovery experience.
Building A Powerful Search Engine
Building a powerful search engine would mean that a search engine will be a pro in its working and product only genuine or relevant results when a customer search for it. Constructing a powerful search engine is extremely difficult as it requires developing advanced artificial intelligence algorithms to understand what customer means to search. But the most basic solution that every eCommerce is using now is overwhelmed SEO optimisation which includes intelligent keyword infusion in the content on the product page or other metadata.
Keyword Search
For instance, ‘keyword search’ is an essential part of Amazon Product Listing Services, which accelerates easy product searching on the Amazon platform. The search bar should show relevant results when given keywords and must show the results including those keywords and similar ones. The returning results that almost match the query is a bonus to increase the conversion rate.
Another feature of Search bar should be ‘Auto-completion’, which suggests keywords to the customer when typing their search query.
Taxonomy Of Categories
In product data entry services, experts pay intricate attention to place products under relevant categories and sub-categories. Search bear is a powerful tool of choice and may not be necessary at times when the customer already knows what they are looking for. They will go to the Category tab and search for the product.
Today, almost all traditional e-commerce sites have a hierarchical category structure which follows with Category, Sub-Category and so on. Typically a product usually belongs to only one category.
Remember, even if you are launching your new website in the marketplace, make sure the category place shouldn’t be empty.
Filtering The Results
Category search or search through Search Box might not be enough for your customers. When a customer gets lots of results, it can baffle them. The customer may need to be able to filter results through various dimensions. The filters can help to classify your products in various ways.
Sorting The Results
In general, eCommerce platforms use ‘sort by relevancy’ to achieve the most suitable results as per your customer’s requirements. As your customer might want to see the best vendor’s products or low priced products; here, search for relevancy will help a lot. In Amazon product listing services, the specialists pay crucial attention to this feature and keep your product on top of the search results.
